Key Takeaways
- The debate on SEO in house vs outsourcing it; got you all rumbled up.
- Are you looking for a white label SEO company?
- Read our latest LinkedIn newsletter, which will put an end to the white label SEO vs. in-house SEO confusion.
SEO reigns supreme even in the AI era of 2024!
Without SEO, a business cannot even imagine online brand reputation management.
But which is better amongst the white label SEO vs. in-house SEO tussle?
We are here to shed all the light we possibly can via this LinkedIn newsletter.
If you are a business owner, a digital marketer, an SEO expert, or a tech freak, this newsletter will make you understand the differences between White label SEO and In-house SEO.
A few facts about SEO
- SEO can garner ROI boosts up to 500% to 1300%!
- As per a report by Ranked, businesses save up to 50% on costs by opting for white label SEO over in-house teams.
- SEO campaigns leveraging AI-driven white label services saw a 60% boost in efficiency, as per First Page Sage’s 2024 insights.
- White label SEO agencies report a 30-40% faster turnaround time for SEO strategies compared to in-house efforts.
- According to Atomic Social, white label SEO allows agencies to scale up services 2x faster than building in-house capabilities.
- A report by SEO Vendor states in-house teams offer 20-30% more control over strategy customization compared to outsourcing.
What is SEO?
Search engine optimization or the SEO, is a culmination of the best practices, Google updates, and core web vitals that help in making digital identities much more search engine- and user-friendly!
It started off with simple keyword integration in web content and has panned out into capturing zero-click searches, i.e., challenging the AI via AEO!
With SEO, brands get to build their reputation as thought leaders in their industry.
What is White Label SEO?
White label SEO is an SEO methodology that helps digital marketing agencies and businesses cater to their client’s digital marketing requirements without hiring a team inhouse.
Digital marketing is in so much demand that small and medium-sized marketing agencies are overburdened with work!
Plus, hiring a digital marketing expert on a full-time basis is simply not feasible when each SEO service requires niche expertise.
What is In-house SEO?
In-house SEO is an age-old SEO methodology wherein businesses or digital marketing agencies hire their inhouse digital marketers to do SEO for their and client’s websites.
Although it is easier to just hire one individual rather than a team of digital marketing experts, it puts a lot of pressure on the employee.
Many-a-times, this leads to poor, inconsistent, and delayed digital marketing campaigns!
Significance of SEO
Search engines help users all across the globe to find what they are looking for, and SEO helps search engines!
SEO also ensures that only the most useful, helpful, accessible, and easily understandable content reaches the users via search engine result pages.
SEO increases the online traffic to your website and apps so that they can then be converted into leads and/or brand advocates.
Since each user has unique preferences, thus SEO had to become vast as well so that each of them can be catered to with their favourite content!
White Label SEO vs. In-House SEO: Pros and Cons
Are you ready to finally lift the curtain once and for all on White label SEO and In-house SEO?
Well, we made a table to help understand and correlate things better!
Are you ready to finally lift the curtain once and for all on White label SEO and In-house SEO?
| White Label SEO | In-House SEO | |
| Pros | Industry Experts are delivered as Contractual digital marketing experts. | More Direct control on SEO marketing! |
| 40-60% Cost savings (short-term hiring, economic differences) | SEO professionals have a greater and deeper Understanding of the business process. | |
| Lesser Time needed to hire Better resource! | Communication and collaboration with other teams is smoothest! | |
| Fresh perspectives and Creative outputs | By developing an in-house SEO expert, you are helping build a Long-term Resource for the company! | |
| More time to Focus on Core Competencies | ||
| Service Portfolio expansion | ||
| Scale Up and Scale down the team as and when required | ||
| Employees are free and happy to create marvels! | ||
| Quick hiring (1-2 weeks) | ||
| Reduced Time-to-Market | ||
| Technical SEO experts | ||
| Shared Access to Paid Tools | ||
| Cons | Indirect control only! | Low-cost savings |
| Barriers related to communication and collaboration can emerge. | Lack of Diverse Expertise | |
| Data privacy and confidentiality can become challenges. | Lesser Flexibility and Scalability | |
| Assuring quality can be a hassle as well! | More Trainings would be needed to equip the new hire. | |
| Timing overlap with clients can be a challenge in the case of global operations. | At times, the internal SEO team will simply be unable to deliver as per the clients’ time constraints! | |
| Continued pressure can lead to employee burnout and increased iteration. |
As you can see from the above table depicting White label SEO vs. In-House SEO, each has its own benefits and disadvantages.
Now, the next question arises..
How to choose between White Label SEO and In-House SEO?
To help you make the right decision for your digital marketing business, we are here to list some key pointers that should impact your decision.
Here they are:
Budget
If you have enough budget, then go for In-house SEO, but if you wish to exercise caution and spend wisely, choose White label SEO.
Agency Structure & Size
If you have a larger business, then of course you can afford an internal digital marketing team and should opt for that.
But if you are a startup or a medium-sized digital marketing company, then handpicking digital marketing experts via White label SEO is the appropriate choice.
SEO Expertise
Use new hiring possibilities to fill the gap in your internal team’s current SEO talent and skills.
This will help in creating the perfect SEO skillset!
Niche Experience
Understand the niche SEO services needed by your clients and hire an SEO expert accordingly!
Time commitment
If your clients need it now, you can’t possibly delay it until you have hired an adequate SEO resource.
White label SEO ensures that you get SEO experts within a week and even days!
Wildnet Technologies, for example, can get you SEO experts within 2–7 days.
Client Demands
What if your client suddenly wants to optimize their app for the app store or maybe optimize their web content for zero-click searches?
You would require ASO or app store optimization in the first instance and AEO or answer engine optimization in the second.
White label SEO providers like Wildnet cater to them all!
Client size & Goals
Client size and goals determine the rate at which your marketing agency needs to upscale or downscale!
White label SEO helps in accomplishing these transitions effortlessly.
Market Competition
If you and/or the clients are facing stiff competition in the market, choosing a cheaper and better option could be the best business decision ever, aka white label SEO!
Long-term Investment
Do you wish to invest in your brand or your SEO team?
With White label SEO you get to build your brand, and with in-house SEO, you build your SEO team!
Technical Expertise
It all comes down to how much technical expertise a resource has and how costly they are for you.
If you can hire an SEO expert at comparatively lesser prices, then instead of hiring one, wouldn’t you get more?
Thus, White label SEO is the ray of hope for digital marketing agencies, just like digital marketing agencies are for businesses!
White Label SEO and In-House SEO: 2025 Trends
Now let us upgrade you with the latest trends in white label SEO and in-house SEO that have emerged in 2024.
In White Label SEO
- AI & ML
AI (artificial intelligence) & ML (machine learning) are helping customize & optimize the digital marketing experience of clients and their uses via predictive analysis, future predictions & user-centric approaches. Getting trained AI & ML expertise in-house could be expensive.
- AR & VR
AR (augmented reality) & VR (virtual reality) are creating a perception of mixed reality, which makes it possible for brands to cater to the consistency in user experiences across all channels. It is the need of the hour.
- Hyper personalized UX
The brands that are catering hyper-personalized content are winning the digital marketing battle in 2024! Do you think resources with hyper-personalization skillset are easily available? Yes, Wildnet team do have the expertise.
- VSO
Voice search optimization (VSO) helps you capture the voice searches that go unnoticed by traditional SEO.
- ASO
App store optimization (ASO) helps you optimize your mobile apps to get listings on top and as user favorites on the app stores!
- SERP Optimization
Google, Bing, and more are using AI to deliver AI-powered search results!
This means users do not need to click on the websites provided in the search results, or, in other words, traditional SEO fails.
That’s when SERP or search engine result page optimization is used to craft content that fits the AI overviews as Featured Snippets!
- Ethical SEO & Sustainability
White label SEO helps in following sustainable and ethical SEO practices as it caters to global clients and thus has to abide by global laws.
With In-House SEO
- AEO
AEO or answer engine optimization has emerged as the latest trend that brings back all the lost organic traffic from the zero-click searches, i.e., voice searches, AI overviews, and answer engines (ChatGPT, Perplexity, and more).
- EEAT
Google came up with EEAT this year, which means that the web content that has Experience, Expertise, Authoritativeness, and Trustworthiness will be ranked at the top of the Google search result pages.
They have released 4-5 core updates in 2024 to make it happen!
When everyone wants work done quickly, GEO (generative engine optimization) came into being as it helps in creating content for AI-powered search engines like Google and more!
- UX
With 5 updates this year, Google is making sure that only user-friendly content gets to see the light of the day.
And the SEO practices are adapting to craft such websites that are much more user-focused.
This means that both in-house SEO and white-label SEO are evolving in 2024.
Although with such vast experience and expertise, white label SEO is winning the race!
Conclusion: White Label SEO or In-house SEO?
It is time to conclude the long debate and come to a conclusion.
Hiring in-house SEO experts is great for a big and well-established company that can afford to build an SEO team to cover all sorts of SEO demands.
But for everyone else, White label SEO is here to deliver cost-effective SEO experts to provide the 360-degree SEO marketing experience.
Make the switch now, before it’s too late!
Wildnet Technologies is a leader in catering White Label Digital Marketing Services and has helped 250+ marketing agencies across the USA and UK!
If you would like to know more,
- White Label Services: ROI Evaluation Metrics
- Navigating Client Relationships While Using White Label Services
- White Label Marketing Services: Niche Industry Strategies
Contact us now at info@wildnettechnologies.com and thank yourselves this Thanksgiving!
FAQs
FAQ 1: What is the difference between inhouse SEO and agency SEO?
Ans: When you have in-house SEO, that means failures and successes are your responsibility, while with agency SEO, you only have to pay for successes!
FAQ 2: What is white-label SEO?
Ans: White label SEO is the latest business process to hire contractual SEO experts to fulfil niche and diverse SEO demands catered to by a digital marketing agency.
FAQ 3: Why choose white label?
Ans: If you could hire cheaper resources for the short term, why would you hire full-time and long-term resources?
White label saves money and time while delivering exceptional results!
FAQ 4: What are white label examples?
Ans: White label digital marketing services such as,
- White label SEO services
- White label PPC services
- White label Guest Posting services
- White label SMM services
- White label Web Development services
- And more great examples of white label services in the digital marketing domain!
FAQ 5: Is White label SEO costly?
Ans: No, in fact, it is much more affordable! If you hire digital marketing experts for the short term and from economically different locations like India, you can save up to 40–60% in the UK and USA markets with Wildnet.
